Responsive Website Design
With over 60% of the UK owning a smartphone and just under a fifth of the population owning tablets, it’s vital that businesses and brands are thinking about the different types of device their websites are being viewed on, and also what situations the users are in when viewing websites.
As the use of mobile devices continues to increase, businesses need to be thinking about how their websites are appearing across the huge range of mobile and desktop devices available.
We all know how discouraging it can be when you come across a website on your mobile or tablet that you can’t view correctly. If users have to zoom in and out and move back and forth several times to view a web page, they are more than likely going to find another website that is mobile optimised and therefore easier to use.
One of the newest solutions enabling websites to be accessible across different devices and platforms is Responsive Website Design.
A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. Responsive sites can be designed to make the text on the page larger and easier to read on smaller screens. They can also be configured to make the buttons on the phone’s screen easier to press. More sophisticated ways of using responsive design on a mobile device include: formatting the website to hide or present entirely different information, radically changing the graphics and colours, or even reducing the site to emphasise just its most important piece.
Responsive websites aren’t a costly investment, In many cases an existing website can be upgraded.
If it has been more than 2 years since you refreshed your website, it’s time to start thinking about an overhaul. Content Management Systems are much more robust than they were several years ago, and provide many new features for you and your users.If your site uses Flash, many phones don’t currently support it, meaning that customers won’t be able to see your content.
It’s time to make your site ready for mobile users, give us a call today!
